Airbnb to stoke marketing fire after praising performance ‘laser’
CEO promises big brand push aimed at young travellers this summer.
Group M powers 2.9% organic growth at WPP
Holding group says it remains on track for 3-5% growth over 2023.
Havas organic revenue growth slows to 1.1%
French group’s first quarter noticeably behind Publicis and Omnicom.
Agencies line up for Stoli vodka business
Global creative review understood to have reached shortlist stage.
Gorillaz to take over Piccadilly Lights and Times Square
Band to debut new single on giant screens at the weekend.
Mike Newell directs eight-minute Macallan whisky spot starring Emily Mortimer
Heritage film conceived and produced by brand’s in-house creative director.
KFC Germany grovels after ‘hideous’ app notification
Outrage after Kristallnacht used as marketing hook by 'semi-automated' system.
Dentsu to invite clients to pre-define campaign carbon emissions
Proprietary media planning tool will allow campaigns to be ‘optimised’ for carbon impact.
‘Carbon neutral’ and ‘net zero’ to come under ASA microscope
Ad watchdog to update guidance around making environmental claims.
Kate Moss launches beauty and wellness brand
Move invites comparisons to Gwyneth Paltrow venture Goop.
M&C Saatchi and the brutal complexity of (being) bought
Why the hold-up in the takeover process and where are things now? Campaign explains.
Rival threatens to knock out Next 15 bid for M&C Saatchi
AdvancedAdvT now says it will vote against Next 15’s offer – as things stand.
Meta backs drag style to showcase metaverse tech
Three aspiring designers to use VR to create looks for three drag acts.
WPP upgrades forecasts after mammoth hiring spree
Coca-Cola win helped deliver organic revenue growth of 8.9% in the first six months.
Sir Martin Sorrell recruits ex-WPP colleague to tackle S4 Capital tangle
Misfiring MediaMonks owner also appoints chief operating officer.
Jellyfish in sale talks with The Brandtech Group
Exclusive negotiations in progress between performance agency and martech group.
JCDecaux on track for 7% organic growth in Q3
China lockdowns partly offset strong recovery from pandemic.
S4 Capital shares plunge on new profit warning as staff costs spiral
Sir Martin Sorrell’s marketing group slices over £30m off EBITDA forecast and plans cost reductions.
Samsung running ad cleared amid ‘victim blaming’ concerns
Showing a woman running alone at night did not encourage ‘unsafe practice’ ASA says, rejecting 27 complaints.
Talon Outdoor secures new backer as it plans global expansion
Outdoor media buyer pursuing growth and acquisitions after climbing out of pandemic doldrums.